Rolls-Royce Motor Cars presents Ghost Series II, a powerful, driver-orientated and elegant rendition of the most popular Rolls-Royce nameplate in history. In line with client requests, the subtle evolution of Ghost’s monolithic and self-assured external appearance serves as a potent stage for Bespoke commissions. To extend their choices, clients now have access to interior finishes and features never previously available on Ghost, as well as advanced software technologies that see Bespoke enter the digital world.
BACKGROUND
Ghost is one of the most important Rolls-Royce motor cars of the Goodwood era. The first generation was introduced in 2009 to meet the needs of what was then a completely new category of luxury consumer. These clients, who were predominantly younger than those the marque had spoken to with its initial motor car, Phantom, requested a model that was more approachable and versatile. They also sought a more distilled expression of the Rolls-Royce brand – and crucially, one that would allow them to make their own statements through Bespoke that they would relish driving themselves.
The second-generation Ghost, launched in 2020, advanced these principles significantly. An object lesson in design purity, its surface simplicity hid underlying design, engineering, and craftsmanship of extraordinary complexity – and power. Indeed, it was the most technologically advanced V12 Rolls-Royce ever created when it was introduced. This was based on a number of impulses: to give clients a pure, yet self-assured canvas for Bespoke commissions, underpinned by a uniquely agile, driver-orientated chassis.
Ghost clients immediately recognised the impact that they could make with Bespoke. This heralded an era of experimentation and expression – from the ‘quiet luxury’ codes later popularised by the fashion industry, to fearless and bright celebrations of colour. Consequently, Ghost clients invest, on average, 10% of the purchase price of their motor car in Bespoke.
Alongside its aesthetic treatment, the 2020 Ghost also took the crown as the most technologically advanced Rolls-Royce ever created. In particular, its Planar Suspension System, which took engineers 10 collective years to perfect, produced a sensation of ‘flight on land’ never previously achieved in a motor car. With a 6.75-litre twin-turbocharged V12 petrol engine, plus all-wheel steering and four-wheel drive, Ghost quickly became recognised as the most dynamic, driver-focused model in the Rolls-Royce family and the perfect touring machine. Indeed, clients frequently describe Ghost not as a saloon, but a superlative four-door grand tourer.
When the time came to update Ghost, Rolls-Royce spoke to its clients about their requirements. For them, Ghost’s potential as a platform for personal, as well as engineering dynamism, was central to its appeal. Respecting their wishes, Rolls-Royce made subtle but meaningful design enhancements when forming Ghost Series II, and incorporated the remarkable, uncompromising powertrain that wrote this motor car into Rolls-Royce legend.