Rolls-Royce Motor Cars London kicks off the summer sporting season by inviting patrons to enjoy one of the most sought-after highlights in the sporting summer season

Rolls-Royce Motor Cars London kicks off the summer sporting season by inviting patrons to enjoy one of the most sought-after highlights in the sporting summer season: a day at The Hurlingham Club Tennis Classic.

Rolls-Royce Motor Cars is fortunate to have personal relationships with its clients around the world, and an intimate understanding of the unique and remarkable world in which its patrons live. It is therefore fitting that the marque serves a gentle presence at some of the world’s most luxurious locations and events, where existing owners and those wishing to learn more about the brand can enjoy the Rolls-Royce experience in a different, yet highly appropriate setting.

Rolls-Royce Motor Cars London kicks off the summer sporting season by inviting patrons to enjoy one of the most sought-after highlights in the sporting summer season: a day at The Hurlingham Club Tennis Classic. Speaking on the eve of the event, Claus Andersen, Brand Director of Rolls-Royce Motor Cars London, said, “Crafting and delivering unforgettable experiences is a cornerstone of our commitment to clients. Hosting patrons and media at The Hurlingham Club is just one of the many highly personal encounters and memorable experiences we offer, and is indicative of the marque’s unique approach to connecting with its audience.”
Claus Andersen, Brand Director, Rolls-Royce Motor Cars London

Since its opening in 1869, The Hurlingham Club, with its croquet and tennis lawns, and beautifully manicured gardens, has been a sought-after destination, renowned for its sporting prestige, lifestyle events and social occasions. Located on the River Thames, only a few miles away from the marque’s flagship showroom in the heart of Mayfair, The Hurlingham Club, is a glorious place to meet old friends and new.

Rolls-Royce Spectre, the marque’s ultra-luxury all-electric super coupé, will be making its debut at the event, accompanied by an exquisite collection of other Rolls-Royce motor cars which showcase just some of the marque’s legendary Bespoke possibilities.

The third instalment of the ‘Models of the Marque’ series celebrates the Rolls-Royce 20 H.P. – the ‘Twenty’. Launched in 1922, this transformative motor car was the first Rolls-Royce expressly designed for owner-driven motoring.

  • A brief history of the Rolls-Royce 20 H.P. – known as the ‘Twenty’ – launched in 1922
  • A transformative motor car for the marque, it was the first Rolls-Royce ever designed expressly to be owner-driven rather than chauffeured
  • Third in a series celebrating landmark models from each decade of the marque’s history, from its foundational years in the 1900s to the contemporary Goodwood era
  • Year-long retrospective marks the 120th anniversary of the first meeting between Henry Royce and The Hon. Charles Stewart Rolls in 1904

“The legendary 20 H.P., known simply as the ‘Twenty’, was launched on 6 October 1922. Designed by Henry Royce, it ranks among the most important and transformational models ever produced by the marque. Its technology was highly advanced for the time and set the mechanical template for generations of Rolls-Royce motor cars that followed it. Smaller, lighter and less complex than its predecessors, it was also the first Rolls-Royce specifically intended for owners to drive themselves, rather than chauffeured use, reflecting the changed world in which Rolls-Royce found itself operating after 1918. More than a century later, its influence can still be seen in contemporary automotive engineering and design, including the models we build at Goodwood today – a remarkable motor car with an extraordinary legacy.”
Andrew Ball, Head of Corporate Relations and Heritage, Rolls-Royce Motor Cars

Even before the Armistice was signed in 1918, Henry Royce was preparing for what he knew would be a very different post-war world. He reasoned that, given the likely difficulty of recruiting, retaining or affording a mechanic or chauffeur as they had done previously, some customers would no longer be able or willing to run the marque’s most popular pre-1914 model, the 40/50 H.P. ‘Silver Ghost’. He needed to create a motor car that was simpler to maintain – and, even more importantly, that the owner could more easily drive themselves. At the same time, Royce knew these discerning clients would expect and accept nothing less than the Rolls-Royce standards of excellence they were accustomed to – and neither would he.

On 6 October 1922, Rolls-Royce unveiled its new ‘small horsepower’ motor car, the 20 H.P., the first Rolls-Royce ever designed expressly to be owner-driven rather than chauffeured. It was immediately obvious that the ‘Twenty’, as it quickly became known, represented a huge technical leap forward. Its straight-six cylinder, 3.1-litre engine was less than half the size of the Silver Ghost’s 7.5-litre unit: however, the new model also weighed around 30% less. This meant the performance gap between them was far less than the raw numbers might suggest. Indeed, with its light controls and more advanced steering, braking and suspension systems, the ‘Twenty’ made the Silver Ghost seem rather outdated, although the larger model remained significantly ahead of its direct competitors.

The ‘Twenty’ quickly became a firm favourite both with established Rolls-Royce owners and those new customers for whom, as Royce had predicted, purchase price and ongoing running costs were more important considerations than they had been a few years earlier.

In letters to the motoring press, one happy owner praised it as ‘a charming piece of mechanism’ while another declared, ‘I have never handled anything as sweet-running’. A company advertisement quoted an expert assessment of the car as ‘everything a motorist can want… motoring with a high degree of refinement and its simplicity of construction will delight the driver’. After taking delivery of his car, a contented customer wrote to the company from his home in France declaring: ‘I drove my 20 H.P. here from Liverpool and am very satisfied with the running of the engine, not having to change gear between Liverpool and Versailles’.

Like all Rolls-Royce models of the era, the ‘Twenty’ was produced as a ‘rolling chassis’, on which owners commissioned bespoke bodywork from an independent coachbuilder. Royce had always intended that it should primarily be an owner-driver car and hoped coachbuilders and customers alike would embrace this by keeping their creations as svelte and lightweight as possible.

However, he was unable to change the habits of a lifetime among some customers. Many owners persisted in specifying their preferred style of solid, formal coachwork that was both heavier and produced greater wind resistance. To Royce’s understandable irritation, these massive, overbuilt bodies inevitably compromised performance.

Ever the pragmatist, Royce knew there was only one way to improve the weight-to-performance ratio. In 1929, the ‘Twenty’ was replaced by the 20/25 H.P., powered by an enlarged capacity engine, followed in 1935 by the 25/30 H.P. with a 4.25-litre powerplant. The ‘small horsepower’ era finally came to an end with the Wraith of 1938. These later iterations, all direct developments of the ‘Twenty’, add further lustre to its record and reputation.

The ‘Twenty’ had a profound influence on Rolls-Royce long after production ceased in 1929, by which time no fewer than 2,940 examples had been built. In particular, the straight six-cylinder engine – with detachable cylinder head and overhead valves – would provide the template for Rolls-Royce engines for years to come. Open the bonnet of any six-cylinder Rolls-Royce right up to the Silver Cloud model (1955-9) and their shared heritage is clear to see, albeit with many internal improvements. And when the by-then venerable Silver Ghost was replaced with the new Phantom in 1925, its engine also adopted the essential ‘Twenty’ pattern.




Monday 3 June, Goodwood, West Sussex

  • A brief history of the Rolls-Royce 40/50 H.P. – generally known as the ‘Silver Ghost’ – launched in 1906
  • Legendary performances in the great motor trials of the early 20th Century cemented Rolls-Royce’s reputation as creators of ‘the best car in the world’
  • Second in a series celebrating a landmark model from each decade of the marque’s history, from its foundational years in the 1900s to the contemporary Goodwood era
  • The selected motor cars represent significant developments in design, construction, engineering and technology that continue to influence the marque’s products today

“Of all the famous nameplates borne by Rolls-Royce motor cars since 1904, few are as celebrated, significant, evocative and enduring as the ‘Silver Ghost’. Formally launched in 1906 as the 40/50 H.P., it was the first model to be awarded the soubriquet of ‘the best car in the world’ that Rolls-Royce retains to this day, setting unmatchable standards for performance and reliability, proven in the era’s toughest road trials. It was also a stupendous commercial success, with almost 8,000 examples built in the UK and US over an 18-year period – an unimaginable product lifespan in the modern age. That so many Silver Ghosts still survive in full working order – and, indeed, regularly perform the same feats they achieved more than a century ago – is a lasting monument to Henry Royce’s engineering genius.”

Andrew Ball, Head of Corporate Relations and Heritage, Rolls-Royce Motor Cars


By 1906, just three years after its foundation, Rolls-Royce was already something of a victim of its own success. Demand for its motor cars was such that its line-up had quickly expanded from the original twin-cylinder 10 H.P. to include three-cylinder 15 H.P., four-cylinder 20 H.P. and six-cylinder 30 H.P. models. Henry Royce had even produced the first ever V8 passenger motor car, known as the ‘Legalimit’ since the 3.5-litre engine was governed to keep it below the 20mph speed limit then in force in Britain – only three of these were ever made, and it remains the only Rolls-Royce model of which no examples survive. This proliferation of models reflected a trend across the luxury automotive sector, as competing manufacturers chased an ever more finely segmented client base.

However, for Rolls-Royce, it caused major manufacturing headaches, since many parts were not interchangeable between models. The problem was compounded by Henry Royce’s entirely laudable policy of continuous improvement; his constant adjustments and refinements went all the way down to the smallest components. This created variations between – and even within – production series, to the extent that often only a handful of individual motor cars would be entirely identical.

As with almost any manufacturing process, more complexity and variability meant increased costs. This was anathema to the highly astute, commercially driven Managing Director, Claude Johnson. Having decided radical change was needed, he proposed the marque should focus all its energies on producing just one model. Charles Rolls enthusiastically agreed, but insisted it should be positioned at the top end of the market, where Rolls-Royce was already gaining a reputation as the very best motor car available.

Though a ruthless perfectionist and tireless innovator, Royce was also a pragmatist. He saw the logic of his colleagues’ single-model approach and duly produced a completely new motor car, the 40/50 H.P.

As with all Rolls-Royce models of the time – and indeed until the 1950s – the 40/50 H.P. was a rolling chassis, upon which the client commissioned bodywork from an independent coachbuilder. At its heart was a new six-cylinder, 7036cc engine (from 1910, the capacity was increased to 7428cc). Royce’s groundbreaking design effectively divided the engine into two units of three cylinders each; combined with a harmonic vibration damper on the crankshaft – a feature still used by modern manufacturers – he effectively eliminated the vibration problems caused by resonate frequencies that had bedevilled six-cylinder engines up to that point.

This technical achievement alone would have been sufficient to make the 40/50 H.P. a historically significant motor car. But it was the marketing genius of Claude Johnson that assured its immortality.

When the 40/50 H.P. was launched, new motor cars were taxed based on their horsepower. In general, this meant higher-value motor cars attracted heavier duties than lower-priced models. Since many of the more powerful motor cars on the market were imported, the tax also helped protect domestic British producers.

To provide a universal basis for these tax calculations, the Royal Automobile Club (RAC) developed the ‘tax horsepower rating’. This was derived not from actual engine output, but by an esoteric mathematical formula based on three engine measurements, all the more arcane when expressed in the prevailing imperial units: an assumed mechanical efficiency of 75%; a mean cylinder pressure of 90lbs per square inch; and a mean piston speed of 1,000 feet per minute. Since these differed from engine to engine, in reality, the resulting figure was almost entirely arbitrary, but could be applied by manufacturers and bureaucrats alike. Using this formula, the new Rolls-Royce was tax-rated by the RAC at 40 horsepower; in fact, it developed 50. Hence it was given the prosaic ‘40/50 H.P.’ designation on launch, so clients would know both the level of duty they would have to pay and how much power they could expect.

As an engineer, Royce was probably quite comfortable with this functional naming convention, but not so Claude Johnson. To his showman’s mind, it lacked distinction, resonance, romance and glamour; and it certainly failed to properly suggest the desirable, best-in-class motor car envisioned by Charles Rolls.

Accordingly, some 50 of the early motor cars were given suitably imposing names, either by Johnson or by their proud owners. In an inspired moment, Johnson dubbed the twelfth chassis, number 60551, the ‘Silver Ghost’, in homage to its almost supernatural quietness and smooth ride. Painted silver and adorned with silver-plated fittings, it was widely exhibited by Rolls-Royce at motor shows, and Silver Ghost would go on to become the name by which the 40/50 H.P. was generally known, as it is today.

But chassis 60551 was more than just a showpiece. Out on the road, it dominated the gruelling, high-profile reliability trials that represented the pinnacle of motoring endeavour at that time and were thus central to Johnson’s relentless promotional activities. In the process, it perhaps did more than any other early Rolls-Royce model to establish the marque’s international reputation for performance and engineering excellence.

Its extraordinary run of success began with the 1907 Scottish Reliability Trial, in which it covered some 2,000 miles without a single breakdown, the only delay being for a minute to re-open a closed fuel tap. Immediately afterwards, it covered 15,000 miles non-stop, driving day and night except for Sundays, setting a new world record for continuous travel.

In 1911, impelled by his own pursuit of perfection and Johnson’s insatiable appetite for publicity, Royce unveiled a new version of the Silver Ghost. Known as the ‘London to Edinburgh’ type, it was designed for the RAC’s flagship reliability trial, a return run of almost 800 miles between the two capitals. In an age long before motorways, the route consisted almost entirely of poorly surfaced A- and B-roads; to add to the challenge, cars were locked in top gear from start to finish.

Chassis number 1701 won the event at an average speed of 19.59mph, returning a then-unheard-of fuel efficiency of over 24 mpg. To prove it had not been modified in any way, it achieved 78.2mph on a half-mile speed test conducted soon after the Trial; later that year, fitted with a lightweight streamlined body, it attained 101.8mph at the fabled Brooklands circuit in Surrey, becoming the first Rolls-Royce in history to exceed 100mph.

But arguably the 40/50 H.P.’s greatest sporting triumphs came in 1913. A ‘works team’ of three Silver Ghosts, plus one privately entered car, all specially prepared to the same specification for the rigours of high-speed endurance motoring, gained first and third places in that year’s Alpine Trial, which started and finished in Austria. Customers immediately demanded a Silver Ghost offering similar performance, so Rolls-Royce released a production model of the competition cars; formally named the Continental, these were generally known as ‘Alpine Eagles’. The Continental itself then scored a landmark win in the inaugural Spanish Grand Prix, driven by the newly appointed Rolls-Royce agent for Spain, Don Carlos de Salamanca. His victory by three minutes helped Rolls-Royce break into a Spanish market that had long been dominated by French marques.

These faultless performances, together with the quietness and smoothness of operation implicit in its name, secured the Silver Ghost’s reputation as ‘the best car in the world’. It proved an enormous commercial success for Rolls-Royce, with 6,173 examples built in Britain, and a further 1,703 at the marque’s American factory in Springfield, Massachusetts, between 1907 and 1925.

Thanks to these relatively large volumes over a long production run, the Silver Ghost has one of the largest surviving populations of early Rolls-Royce models. This longevity is a testament to Royce’s engineering and the marque’s build quality. Even more impressive, however, is that some are still capable of the performances they achieved when new. In 2013, 47 Silver Ghosts, including one of the original team, retraced the 1,800-mile route of the 1913 Alpenfahrt, while in 2021, chassis 1701 repeated its record-breaking London-Edinburgh run; locked in top gear, just as it had been 110 years earlier.

Flying in Style: An Interview with Cristian Octavian Frăsin, CEO and Founder of Private Jets Europe

Private Jets Europe is a leading provider of private jet charter services, offering access to exclusive aircraft and personalized travel solutions. The company has established itself as a trusted partner for clients seeking luxury and convenience in air travel. In this interview, we speak with Cristian Octavian Frăsin, CEO and Founder of Private Jets Europe, about his journey in the industry, and the company’s commitment to providing exceptional service to its clients.

Luxury Lifestyle Awards: What inspired you to start Private Jets Europe, and how has the company evolved since then?

Cristian Octavian Frăsin: When we started our business in 2008, we noticed a significant gap in the market for these types of services. Recognizing it as a promising business opportunity, we embarked on a journey to set new standards and surpass expectations in the realm of luxury and corporate private jet charter services. We take great pride in providing a diverse range of professional services, with the utmost emphasis on the health, safety, and comfort of our esteemed clients.

LLA: How do you ensure the safety and security of your clients when they fly with Private Jets Europe?

CF: As I always like to say, safety is our number one priority. We exclusively work with accredited operators, who are the best in the business, and we have access to the latest aircraft types.Especially during the Covid period and in its aftermath, we have implemented strict health and safety guidelines. Chartered flight providers are even more stringent than commercial flights, partly due to the lower number of passengers, which makes it easier to keep track of everyone. Furthermore, private passengers rightfully expect top-quality service, as they have paid for a safe and secure travel experience. It’s important to note that those travelling on commercial flights typically come into contact with around 700 objects and people, on average. In contrast, private flying exposes you to only about 30 contact points.

Read the full interview here

Interview with Christi Tannahill, Textron Aviation’s Senior Vice-President Customer Experience

Who is Christi Tannahill, and what is the most important aspect of your role?

I have dedicated the majority of my career to customer service and support. Prior to my current role at Textron Aviation, I held the position of senior Vice-President of turboprop aircraft and interior design. In this role, I oversaw the development of our popular turboprop platforms and led the interior design team. I assumed the position of senior Vice-President of interior design and engineering in 2016. Currently, as senior Vice-President of Customer Experience at Textron Aviation, I am responsible for the interior design and engineering functions across the entire product lineup of the company.

I am married, with 3 children, and a very proud mother. It’s wonderful to be a proud mother, especially when your children have achieved significant milestones in their education. Having two graduates from college, one from Law school, and one currently in junior high school is a great accomplishment.

Each of my children’s educational journeys is unique and represents their individual efforts and paths to success. As a parent, I have played an essential role in supporting and guiding them along the way. I continue to encourage and nurture my children as they progress through their education.

One of the things I love about my job is that I always say I have the best job in the company. I have the opportunity to work closely with customers throughout the entire process, from market research to delivering the airplane. My responsibilities include marketing events like EBACE and overseeing the organization of these events.

I am also involved in designing both the interior and exterior of our products. It’s a rewarding experience to meet with customers even before they become our customers and then deliver the airplane to them when they take delivery. I am fortunate to have an amazing team that consistently performs exceptionally well.

However, the best part of my job is the ability to build relationships with customers, starting from the interior design phase and listening to their needs all the way through to delivering the final product.

How do you balance the need for aesthetics and functionality in the interior design of Textron Aviation’s aircraft, while maintaining a focus on customer experience?

That’s a great question.

The customers’ visionary board is extremely valuable because it allows us to address their needs effectively. When our customers become part of the team, they have the opportunity to share their preferences without any limitations. They communicate everything they desire to have in the airplane.

For example, I often discuss the idea of having a couch in the cabin as a differentiating factor. However, we also maintain transparency by informing them about the potential cost and additional weight associated with their requests.

This open dialogue is essential for making informed decisions. We utilize the information provided by the customers to understand their priorities. They may quickly realize that certain costs or added weight are not favorable to them, but they acknowledge the importance of certain aspects. Even when dealing with a diverse customer base and customer advisory board, we strive to determine what is best for the airplane in terms of performance, design, and functionality. The feedback provided by our customers ensures that we align our efforts with their desires accurately.




Mountain Hub Gourmet, a sublime food experience

Mountain Hub Gourmeta Michelin-starred restaurant, is the new Fine Dining Restaurant of the Hilton Munich Airport. Reopened in September 2021, is set against the majestic backdrop of the Alps, right next to Munich Airport. The restaurant’s 33-year-old chef, Stefan Barnhusen has been head chef at Mountain Hub Gourmet since September 2020. He previously worked in the Michelin one-starred Jellyfish restaurant in Hamburg, and at Seehotel Überfahrt on Lake Tegernsee under the three-star chef Christian Jürgens.

The restaurant itself is spacious and boasts a stylish, modern design with an unusual semi-circular floor plan. It’s everything that you would expect it to be, and more, with an attentive and helpful service team, headed up by maître d’ Johannes J. Gahberger. Service-driven they aim to inspire while staying true to their ethos of generous hospitality.

A sophisticated world-class establishment, of the highest excellence, that celebrates the diversity of its guests by offering a sublime food experience. Intended for those with an appreciation for the exceptional, Mountain Hub Gourmet caters to international visitors and locals alike, whether it’s for a business lunch between flights or dinner and an evening of romance.

Using only the best ingredients and fresh, seasonal produce from the area, together with his refined ability, the food is meticulously and magically transformed by a passion to another level. Not only a symphony of flavours but a feast for the eye, each dish is beautifully and playfully presented with the utmost precision and extravagant artistic flair, perfectly balanced by colour, texture, and attention to detail.


La Zambra – The Ultimate Mediterranean Getaway

La Zambra has recently been awarded by the experts at Luxury Lifestyle Awards for Best Luxury New Hotel in Andalusia, Spain, in 2022, confirming the hotel’s luxury ambiance and opulent amenities. The reborn hotel that was once known as Byblos hotel for its celebrity status and luxurious activities, has joined The Unbound Collection by Hyatt – dedicated to inspiring its guests to write their unique holiday story of a relaxed and luxurious getaway. The hotel offers a plethora of world-class suites and rooms, traditional yet immersive gastronomy, as well as a tranquil spa and fun activities.

Created by architecture firm Esteva I Esteva, the hotel includes 197 rooms and suites which express soft, tranquil, and relaxing tones, inducing Andalusian essence with a breathtaking backdrop of the luscious landscapes. The use of natural materials embodies the intimate atmosphere of the hotel’s Spanish-Mediterranean architecture and interior.

Room and suite options include garden and golf course views, luxurious amenities, soft linens, and premium experiences like a walk-in rain shower. The hotel offers four different dining concepts that are sure to impress anyone’s tastebuds. Enjoy a combination of innovative and traditional meals that tell stories about La Zambra’s cultural heritage. Experience all-day Mediterranean fare at Palmito’s, neo-tavern dishes paired with the world’s finest wines at Picador, a diverse menu of snacks and drinks at Bambolea Bar, and casual fare at La Bartola, a Spanish-inspired beach bar.




Sofitel Baru Calablanca Beach Resort – Celebrated for Colombia’s First Luxury Resort

Sofitel Baru Calablanca Beach Resort – Celebrated for Colombia’s First Luxury Resort

Sofitel Baru Calablanca Beach Resort is Colombia’s first luxury resort and is set on the idyllic white sandy beaches of Isla, Barú. The highly anticipated resort opened its doors on December 1st, 2021.

The new hotel is the third Sofitel in Colombia and the country’s first-ever opulent beach destination. The picturesque property sophisticatedly combines Sofitel’s French heritage with the essence of the Caribbean.

Located just 25 minutes from the city of Cartagena, the resort is nestled amid the natural beauty and cultural affluence of Barú. The hotel features an impressive 187 modern and chic rooms, including a presidential suite and 22 luxurious suites, all equipped with terraces and balconies facing the tranquil and turquoise Caribbean Ocean.

This hidden gem of a resort has been awarded by the experts at the Luxury Lifestyle Awards for Best Luxury New Resort in South America 2022, and it’s easy to see why. It features four restaurants, seven bars, and a food truck all under the culinary direction of Patrice Guaus, the world-renowned French chef. These include Calablanca Restaurant and bar, which is a combination of divine Mediterranean and Colombian cuisines, prepared with farm-to-table ingredients and ancestral techniques, Bahía Restaurant & bar overlooking the magic waters of the Caribbean, our unique slow-cooking grill offers mouthwatering dishes that will be perfectly coupled with local cocktails, Humo Restaurant offers dinner-only featuring a robata grill concept inspired by Asian fare.

Guests can enjoy cocktails throughout several social spaces around the resort. La Pergola rooftop terrace is the perfect space to watch Barú’s magical sunsets and our new gastronomic proposal on wheels El Manglito Food truck that is a fun and innovative way to serve guests and visitors who are enjoying the beautiful beaches of Barú.