Steve Varsano Joins Flexjet Leadership After the Acquisition of The Jet Business
In June 2026, one of the most recognizable figures in global business aviation – Steve Varsano, founder of The Jet Business – entered a new chapter in his career as he was appointed President at Flexjet, following the company’s acquisition of his London‑based aircraft brokerage and advisory firm. The move marks a significant consolidation in the private aviation sector and signals Flexjet’s ambition to expand its global footprint in whole-aircraft sales, procurement, and advisory services.
Flexjet, already a dominant force in luxury private aviation with a fleet of more than 340 aircraft worldwide, announced the acquisition as part of its broader international expansion strategy. The Jet Business, famous for operating the world’s first street‑level corporate aviation showroom in central London, brings with it a unique blend of market intelligence, digital influence, and high‑end client engagement. Varsano’s company has become a global reference point not only for aircraft brokerage but also for its viral presence on social media, where it amassed millions of followers by demystifying the world of private jets.
Under the terms of the acquisition, The Jet Business will continue to operate under its own brand while integrating into Flexjet’s ecosystem. The firm will support Flexjet in aircraft acquisition, fleet modernization, and the transition of aircraft entering or exiting service — a critical component of Flexjet’s long‑term fleet strategy. The integration also introduces Flexjet Solutions, a new offering that provides clients with operational support, pre‑purchase inspections, maintenance resources, and turnkey aircraft management services.
Varsano’s appointment as President places him at the center of Flexjet’s international product innovation and global expansion efforts. His background – from serving on the boards of XOJET and Virgin Galactic to building one of the most influential aviation sales platforms in the world – positions him as a strategic asset for Flexjet’s next phase of growth. His reputation as a dealmaker, communicator, and industry visionary is expected to strengthen Flexjet’s competitive edge in a market where advisory expertise and global reach are increasingly essential.
The acquisition also expands Flexjet’s European presence. The Jet Business’ London showroom sits just minutes from Flexjet’s existing European headquarters, creating a natural operational synergy. Flexjet is simultaneously investing in infrastructure across the continent, including a new private terminal at Farnborough Airport – its largest project outside the United States.
For the industry, the move reflects a broader trend: the merging of traditional brokerage expertise with vertically integrated aviation groups. As private aviation becomes more global, more digital, and more service‑driven, companies are seeking to control the entire lifecycle of aircraft ownership – from acquisition to operation to resale. Flexjet’s acquisition of The Jet Business, and Varsano’s elevation to a senior leadership role, exemplify this shift.
In a sector defined by relationships, trust, and high‑stakes transactions, Steve Varsano’s transition into Flexjet’s leadership is more than a personnel change – it is a strategic alignment of influence, capability, and vision at the highest level of business aviation.
