Audi presents Formula 1 project in China
Audi is presenting its Formula 1 project in China for the first time from April 18 to 27: The F1 show car with the striking Audi Launch Livery is a central element of the brand’s presence at Auto Shanghai.
Audi CEO Markus Duesmann has provided insight into the current progress of the project during the press conference.
Under the motto “F1 Power made in Germany” the company is preparing to enter the top class of motorsport.
From 2026, Audi will compete in the FIA Formula 1 World Championship with its own factory team and a power unit developed in Germany. “Motorsport is an integral part of our DNA,” said Markus Duesmann, Chairman of the Board of Management of AUDI AG, at Auto Shanghai.
“We are convinced that our Formula 1 commitment will strengthen Audi’s sporting focus. The racing series is continuously increasing its global reach, especially among young target groups and in our most important sales market: China.”
The Chinese Grand Prix at the Shanghai International Circuit could not take place for a fourth consecutive time due to the pandemic, and this makes him even happier to give Chinese Formula 1 fans a preview of Audi’s future involvement in the top class of motorsport.
“The Audi Formula 1 project has really taken off in recent months,” says Oliver Hoffmann, Member of the Board of Management for Technical Development at AUDI AG.
“In the ongoing concept phase of the power unit, the foundation of our drivetrain for 2026 is being laid today. We attach great importance to detail work, for example on materials or manufacturing technologies, and we also focus on topics such as the energy management of the hybrid drivetrain. After all, efficiency is a key success factor for Formula 1 and the mobility of the future, these approaches will advance both worlds,” says Hoffmann.
Valuable insights in the development, for the test bench setup and validation of the measuring instruments are provided by a single-cylinder engine that has been tested since the end of 2022. The first full hybrid drivetrain unit, consisting of the combustion engine, electric motor, battery and electronic control unit, is scheduled to run on the test bench before the end of this year and will form the basis for the future vehicle concept. On top of that, the dynamic development simulator in Neuburg will be brought up to Formula 1 standards and will further advance the development of the Audi power unit.