Rolls-Royce Motor Cars has appointed Automobile Bavaria as its official dealer in Romania

The new dealership will operate under the name Rolls-Royce Motor Cars Bucharest. Automobile Bavaria becomes first authorized Rolls-Royce dealer in Romania since the foundation of the brand 120 years ago.

As an authorized dealer, Rolls-Royce Motor Cars Bucharest will have the capability to offer the complete range of products and services directly. Clients in Romania will enjoy enhanced access to the Rolls-Royce portfolio and services, supported by the exceptional commitment and support for which Automobile Bavaria is renowned.

Rolls-Royce is set to open a showroom worth nearly 1 million euros in the north of Bucharest. This marks also the first time the British luxury car manufacturer will establish an authorized dealership in Romania. BMW’s brand is distributed in Romania through Automobile Bavaria, which also manages the official Rolls-Royce service center in Bucharest.

Consequently, Romania is poised to become the third country in the Balkans, alongside the Czech Republic and Turkey, to inaugurate an official Rolls-Royce showroom, located within the Automobile Bavaria complex in Băneasa. Automobile Bavaria has been inaugurated as a Rolls-Royce service partner in 2010. The new dealer Rolls-Royce Motor Cars Bucharest forms part of Schmidt Premium Cars, as does Rolls-Royce Motor Cars Munich.

The announcement was made during a press conference held at the British ambassador’s residence in Bucharest. The event was attended by Giles Portman, the British Ambassador to Bucharest, Michael Schmidt Owner of Automobile Bavaria, Frank Tiemann – Head of Corporate Communication for Central/Eastern Europe and Central Asia Rolls at Royce Motor Cars, Leonhard Georg Pfeffer, CEO Automobile Bavaria, Cristian Bednar -Brand Manager at Rolls-Royce Authorised Service Workshop Bucharest and Ciprian Bercea – Marketing & Digitalization Director at Automobile Bavaria, along with members of the Romanian press.