ROLLS-ROYCE MOTOR CARS BUCHAREST CELEBRATES EPIC DEBUT OF NEW ROLLS-ROYCE MODELS IN ROMANIA

Rolls-Royce Motor Cars Bucharest has presented six new Rolls-Royce models for the first time at an exclusive media reception in proximity to the capital, celebrating their respective European and Romanian debuts, followed by a client presentation in the evening.

On this occasion Ghost Series II, Ghost Extended Series II and Black Badge Ghost Series II marked their initial appearance in European public.

Cullinan Series II and Black Badge Cullinan Series II have made their Romanian debut.

Spectre, the first all-electric Rolls-Royce, was also formally unveiled in the country for the first time.

Michael Schmidt, Owner of Automobile Bavaria, said: “I feel privileged that Rolls-Royce Motor Cars Bucharest hosts this outstanding occasion including three European debuts right after the authorization as a dealership. It is a seminal moment to have such an eclectic group of unique automotive and luxury protagonists on one stage – this epic event underpins our confidence into a bright future for the Spirit of Ecstasy in our home country.”

Frank Tiemann, Director of Corporate Communications Europe (Central/East) and Central Asia, commented: “Bringing six models to Bucharest is a statement of our commitment to Romania. Whilst representing six individual personalities, these evolved and new models reflect different codes of luxury, hence perfectly serve the different lifestyles of our clients.”

GHOST SERIES II – a uniquely agile and self-assured expression of Rolls-Royce

Rolls-Royce Motor Cars presents Ghost Series II, a powerful, driver-orientated and elegant rendition of the most popular Rolls-Royce model in history. In line with client requests, the subtle evolution of Ghost’s monolithic and self-assured external appearance serves as a potent stage for Bespoke commissions. To extend their choices, clients now have access to interior finishes and features never previously available on Ghost, as well as advanced software technologies that see Bespoke enter the digital world.

Ghost Series II is more closely aligned to Rolls-Royce’s sheer, monolithic design approach than ever. The front end has been distilled into a clean and contemporary showcase for the illuminated Rolls-Royce Pantheon grille.

Ghost Series II’s modern presence is captured in its updated headlight and daytime running light graphics, which flow from the lower section of the grille to the edge of the front wings. The lower portion of the front end provides a foundation for the grille, augmented by new chrome embellishments that form a ‘floating’ visual plinth for the Spirit of Ecstasy mascot.

In rear view, Ghost Series II benefits from a new tail lamp configuration, harmonising the side and rear surfaces, inspired by Spectre.

The interior of Ghost Series II celebrates craftsmanship, both analogue and digital. Housed in the new pillar-to-pillar glass panel, the Central Information Display incorporates the marque’s advanced SPIRIT operating system.

PJE

PJE

“Ghost is renowned as a uniquely expressive, agile, and self-assured representation of the Rolls-Royce brand. At our clients’ request, this new Series II iteration remains faithful to these principles, incorporating a potent and uncompromising engine and the essential potential for Bespoke. Meaningful exterior and material updates make an even more expressive and impactful statement. This new generation of Ghost also has extraordinary handling capabilities based on a number of advanced chassis innovations. This secures Ghost Series II’s status as the most technologically advanced and driver-focused V12 Rolls-Royce ever created — a side of Ghost’s character that our clients increasingly and enthusiastically embrace.”

Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

“Ghost Series II represents the fundamental tenets of Rolls-Royce — serenity, effortlessness and elegance — distilled into an expressive, monolithic form. Our clients asked for a design that would provide a stage for their Bespoke colour and material choices, whether quiet and restrained or bold and expressive. In line with their requirements, Ghost Series II is characterised by meaningful refinements that further enhance the motor car’s standing as a potent canvas for creativity.”

Juliane Blasi, Head of Exterior Design, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars presents Ghost Series II, a powerful, driver-orientated and elegant rendition of the most popular Rolls-Royce nameplate in history. In line with client requests, the subtle evolution of Ghost’s monolithic and self-assured external appearance serves as a potent stage for Bespoke commissions. To extend their choices, clients now have access to interior finishes and features never previously available on Ghost, as well as advanced software technologies that see Bespoke enter the digital world.

BACKGROUND

Ghost is one of the most important Rolls-Royce motor cars of the Goodwood era. The first generation was introduced in 2009 to meet the needs of what was then a completely new category of luxury consumer. These clients, who were predominantly younger than those the marque had spoken to with its initial motor car, Phantom, requested a model that was more approachable and versatile. They also sought a more distilled expression of the Rolls-Royce brand – and crucially, one that would allow them to make their own statements through Bespoke that they would relish driving themselves.

The second-generation Ghost, launched in 2020, advanced these principles significantly. An object lesson in design purity, its surface simplicity hid underlying design, engineering, and craftsmanship of extraordinary complexity – and power. Indeed, it was the most technologically advanced V12 Rolls-Royce ever created when it was introduced. This was based on a number of impulses: to give clients a pure, yet self-assured canvas for Bespoke commissions, underpinned by a uniquely agile, driver-orientated chassis.

Ghost clients immediately recognised the impact that they could make with Bespoke. This heralded an era of experimentation and expression – from the ‘quiet luxury’ codes later popularised by the fashion industry, to fearless and bright celebrations of colour. Consequently, Ghost clients invest, on average, 10% of the purchase price of their motor car in Bespoke.

Alongside its aesthetic treatment, the 2020 Ghost also took the crown as the most technologically advanced Rolls-Royce ever created. In particular, its Planar Suspension System, which took engineers 10 collective years to perfect, produced a sensation of ‘flight on land’ never previously achieved in a motor car. With a 6.75-litre twin-turbocharged V12 petrol engine, plus all-wheel steering and four-wheel drive, Ghost quickly became recognised as the most dynamic, driver-focused model in the Rolls-Royce family and the perfect touring machine. Indeed, clients frequently describe Ghost not as a saloon, but a superlative four-door grand tourer.

When the time came to update Ghost, Rolls-Royce spoke to its clients about their requirements. For them, Ghost’s potential as a platform for personal, as well as engineering dynamism, was central to its appeal. Respecting their wishes, Rolls-Royce made subtle but meaningful design enhancements when forming Ghost Series II, and incorporated the remarkable, uncompromising powertrain that wrote this motor car into Rolls-Royce legend.

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